Where Hispanic culture and cannabis business opportunity intersect
NHCC chapters will embody the organization’s mission by creating and hosting events to showcase the importance of the Hispanic market for the cannabis industry. Chapters will be located throughout the United States and meet during the year to host educational seminars on medicinal cannabis, and networking events. These events will feature topics surrounding key issues in the cannabis industry and specifically focused on Hispanics. The chapters’ intents will be to bring to life the cannabis business opportunity, medicinal education and advocacy component of NHCC making the council one powerful force for any Hispanic person, cannabis industry cohort or corporation to be part of.
Why It’s Important to Understand the Hispanic Market
Hispanics are the largest minority population group in the country and wield a purchasing power that puts them on par with the world’s top 10 largest economies. Their population growth and rising consumer clout make them an undeniable force in elections, public policies and the cannabis marketplace. Join the Movement. Learn more about the Hispanic attitudes and perceptions on cannabis.
Population Trends and Future Growth
The Hispanic population in the U.S. is currently at 61 million and is projected to climb to more than 120 million or 30% of the US population by 2050. In California, Hispanics have recently surpassed Non-Hispanic Whites as the largest ethnic/racial group in the state.