“I believe there is a tremendous opportunity to educate the Hispanic consumer on the benefits of cannabis while changing the social and political barriers that have denied information and access to this very important and growing community.”

Mr. Velasquez leads Trulieve’s Special Projects Business.  He is tasked with executing Trulieve’s business development initiatives across new and existing markets.  Before joining Trulieve, Mr. Velasquez was an entrepreneur in the food service industry, where he partnered to bring a very successful international brand into the US market.  Prior to that, he worked in real estate, operations, and international development roles.