SPOTLIGHT: HISPANICS IN CANNABIS

 Q&A with Hispanic Cannabis professionals

Can you give me a little background about yourself?

Jose J. Hidalgo is the founder and CEO of Flora & Forge, an Industrial manufacturer and distributor of Cannabis and Hemp ingredients, as well as finished products. Flora & Forge’s main manufacturing facility is in Orlando, FL and recently launched a lab in San Francisco, CA.

Prior to Flora and Forge, Jose founded and was the Chairman & CEO of Cansortium Inc. / FLUENT, a vertically integrated publicly traded  medical cannabis company (CSE: TIUM-U.CN, OTC: CNTMF).

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Jose Hidalgo

CEO, Flora & Forge

Can you give a little background about yourself?

I stumbled into the industry after my last corporate position. It was a really good stopping point for me to reflect and figure out what the next move was in terms of my career. At that point, I had 13 years of experience in public accounting, corporate tax, and helping multinational companies do tax planning. […]

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Jessica Velazquez

Indiva Advisors

What is your role at Beacon North Company in the legal cannabis industry? How did you achieve this role?

I am currently Chief Executive Officer at Beacon North Consulting, LLC. My professional background was initially in Fortune 500 management consulting. I previously worked as a project manager focusing on implementations across different types of large organizations, where I really began to appreciate the value of an organized business strategy. […]

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Alexander Romero

CEO, Beacon North Company

What is your role at Cookies?  How long have you been in this role?

I’ve served on the Cookies Social Impact team for the past five months and my work is focused specifically on spotlighting LatinX voices in the cannabis community and beyond.  

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Cynthia Villamiza

Social Impact Team, Cookies California

Can you give me a little background about yourself?

I am originally from Austin, Texas and I graduated from the University of Texas – Austin in 2013. During my time at the university, I became pretty interested in cannabis, both from using it and also learning about it. At that time the industry was very young, it was just getting started here in Colorado. My thought was that this could be something interesting to research and talk about, potentially creating a business plan for. In one of my entrepreneurship classes, I actually wrote a business plan for a dispensary. […]

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Jake Berry

CEO, Pyramid

Can you walk me a bit through Heavenly Herbs?

Heavenly Herbs is a holistic cultivation company focused on home cultivation. Right now, the business aspect of it is education – teaching people about the plant: how to grow it – but also the resourcefulness of it […]

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Rachele Sanchez

Heavenly Herbs

What is your role at Cresco Labs? How did you achieve this role?

VP of Product Development. I achieved this role by proving myself as the resident subject matter expert on all things concentrates, vapes and medicinals. […]

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David Sanchez

VP of Product Development, Cresco Labs

What is your role at Cresco Labs in the legal cannabis industry? How did you achieve this role?

My current role is in Community Integration and serving as the Regional Director for Illinois. But like most professionals, I support outside my area and manage projects where we have a presence in the Midwest and on the East Coast. Community Integration and a slightly more intentional type of corporate social responsibility (CSR). […]

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Yair Rodriguez

Regional Director for Illinois, Cresco Labs

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