Latino Power 100
The people shaping what’s next in cannabis.
A new annual list recognizing 100 Latino and Hispanic leaders shaping cannabis worldwide. Help shape the first edition.
- 100 people to know
- One global industry
- The first edition starts here
Recognizing the leaders shaping the future of cannabis
The National Hispanic Cannabis Council (NHCC), in partnership with High Times and El Planteo, is proud to launch the inaugural Latino Power 100 in Cannabis, a global recognition initiative celebrating 100 exceptional Latino and Hispanic professionals whose leadership, innovation, advocacy, and service are advancing the cannabis industry.
Each year during Latino / Hispanic Heritage Month, we have an opportunity to celebrate the individuals whose contributions are strengthening our industry, opening doors for future generations, and ensuring that Latino voices are represented across every corner of the global cannabis ecosystem.
Who should the industry be talking about?
Think of the people creating opportunity, changing policy, advancing research, building community, or quietly making everyone around them better.
From entrepreneurs and executives to cultivators, scientists, policymakers, advocates, healthcare professionals, educators, investors, marketers, retailers, manufacturers, and community leaders, the Latino Power 100 recognizes those whose work is creating lasting impact.
The inaugural 100 starts with a name.
A thoughtful nomination tells us who the industry should know—and why.
Nominations open August 21 and close September 11, 2026.
The work behind the name.
A place on the list should reflect real contribution—not simply visibility. We want to understand what changed because this person showed up and did the work.
Selection is based solely on merit and impact. Commercial relationships, sponsorships, memberships, or organizational affiliations do not influence selection.
- Meaningful industry impact
- Leadership and professional achievement
- Community engagement and advocacy
- Contributions to advancing cannabis
- Credibility and influence within the field
For more than five decades, High Times has been one of the most recognized media brands in cannabis, documenting the people, culture, businesses, and movements that have shaped the industry worldwide.
Built through collaboration
Latino Power 100 brings together NHCC's deep connection to the Latino cannabis community, High Times' editorial expertise and global platform, and El Planteo's Latin American reach and regional perspective.
Together, the three organizations aim to create a recognition program that is meaningful, credible, and reflective of the extraordinary contributions being made by Latino leaders across the cannabis ecosystem.
Who can be considered?
The search is global and intentionally broad. Nominees should meet all four requirements.
- 01
Be at least 21 years old at the time of nomination.
- 02
Identify as Latino, Latina, Latinx, or Hispanic.
- 03
Have made meaningful contributions to the legal cannabis industry or cannabis movement.
- 04
If selected, be willing to have their name, professional biography, and organization considered for publication and to provide a rights-cleared image with confirmed permission for publication.
What to know
Can I nominate myself?
Yes. Self-nominations and nominations of another person are both welcome.
Can I nominate someone outside the United States?
Yes. This is a global initiative and eligible nominees may live anywhere.
When do nominations close?
Nominations close September 11, 2026.
When will honorees be announced?
The Power 100 will be announced during Latino/Hispanic Heritage Month.
How are selections made?
A joint review committee with representatives from NHCC, High Times, and El Planteo evaluates eligible nominations using standardized criteria centered on leadership, impact, service, and credibility.
Whose work should more people know?
Put their name forward for the first Latino Power 100. Self-nominations are welcome, and nominations are open worldwide.
Nominate a leader The nomination form will open August 21.Selection and submission information
How selections are made
Eligible nominations will be reviewed through a standardized framework covering industry impact, professional achievement, community engagement, contributions to cannabis, credibility, and influence.
Representatives from NHCC, High Times, and El Planteo will serve on the review committee. Members of the review committee are not eligible for selection while serving on the committee. Members with a direct conflict involving a nominee will recuse themselves from reviewing that nomination. High Times retains final editorial approval over any content published under the High Times name.
Submission terms and disclaimer
Images are optional during nomination. By submitting a nomination, the submitter confirms that the information is accurate to the best of their knowledge and that they have the right to submit any included materials. The submitter consents to NHCC, High Times Media LLC, and Planteo Media LLC reviewing and using the nomination information to administer, evaluate, and publish the initiative. Submission does not guarantee selection.
If selected, honorees will be asked to provide a rights-cleared image and confirm permission for publication. NHCC, High Times Media LLC, and Planteo Media LLC may verify information, request additional documentation, determine eligibility, make final selection decisions, and edit submitted names, biographies, and supporting materials for publication. Only images and other materials for which the necessary rights and permissions have been confirmed may be used in connection with the initiative.
The Latino Power 100 is an honorary recognition and does not create an endorsement, certification, employment, membership, partnership, or contractual relationship. NHCC, High Times Media LLC, and Planteo Media LLC may modify, postpone, suspend, or discontinue the initiative or its timeline if circumstances require.